About Us
Serving the San Francisco Bay and the Sacramento Area since 1977!
Where it all started
Our roots go back to the hardworking vision of Grandpa Paul, who had a passion for service and a strong entrepreneurial spirit. Starting from humble beginnings, he began selling and storing tires out of his garage, responding to every customer call with grit and determination. His commitment to quality and reliability quickly earned him a loyal customer base.
Before long, the business outgrew the garage and officially opened in Union City, where our reputation for dependable tire service really began to take off. Grandpa Paul’s bright orange service trucks became a well-known sight on the roads — a symbol of fast, honest work and the kind of service you could count on. Whether it was a roadside repair or a fleet needing attention, he made sure every job was done right the first time.
Today, we carry on his legacy with the same dedication to hard work, customer service, and community that he built the business on — now serving both commercial fleets and everyday drivers with top brands, 24/7 roadside support, and expert tire care.
“Need a deal? See ThiEl’s”
Passing it down to the next generation!
